#161 New Pop-up at Tuen Mun Town Plaza (06/07/2025)

I've been incredibly busy lately because I'm preparing for a pop-up store to open next week in Tuen Mun Town Plaza. Although it's a short-term rental pop-up, it's still a shop, so there's a lot of space to work on, which has caused some delays or slow progress on some products. Sometimes I blame myself, but thankfully the store is almost finished and will open next week. I'll go back and handle other things then.

Many people are probably wondering how long the Tuen Mun Pop-Up will last. I'll share a little bit about it here. Actually, for these kinds of mall pop-ups, it often depends on business volume. If business is good, they can stay. If not, the mall will usually give hints or suggestions, or you'll have to be savvy and take matters into your own hands; it's awkward to have someone ask you to stay. As for this particular spot, we initially plan to run it for about six months, until February or March of next year. Whether it will continue depends on the situation; it's uncertain for now. Let's keep a calm mind.

I don't really like talking about things like opening shops all over Hong Kong, things that make me feel embarrassed. I just have the mindset of an ordinary person: if we can find a shop with reasonable rent, it will be convenient for our customers to experience the products and deliver them to them more efficiently, minimizing waste in the process (which is why I've been gradually reducing my collaborations with department stores, but that's another long story). This way, the money is truly invested in the products, reducing waste in the process, the quality can be good, and customers will benefit. When they like the products themselves, they will naturally recommend them to others, so when the scale gets bigger, everything will be done even better, creating a positive cycle... Of course, it's easier said than done, but I believe this is the way to continue.