Recently, I've noticed that the quality of the tees from a brand I've been buying from seems to have deteriorated. They've become noticeably thinner and feel less sturdy. I was genuinely disappointed when I discovered this, because I've always really loved this brand's tees. I really want them to improve, and I don't want to give up on them. I really hope this isn't true.
I imagine you've all experienced being disappointed by a brand you liked.
I know that for all companies, maintaining product quality becomes increasingly difficult as they grow larger. This reminds me of Re Pillow Co. (hereinafter referred to as RPC), which also needs to be wary of similar situations. For RPC to maintain quality, it's not just about that; it's about continuously improving. The quality and the entire shopping experience should be constantly enhanced so that every time someone buys something, they feel, "Hey, this time there's more XXX in the box," or "Hey, this time the product feels better to the touch!" etc.
Surprise them every single time.
This week's update will be discussed again.
This week we are testing a new express delivery service. Our delivery time for in-stock items has increased from about 36-48 hours last August (from the time the courier picks up the goods from us to the time they are delivered to the customer), to about 24 hours at the beginning of this year, and now some orders can be delivered in 12 hours.
This week also marked the start of our pillowcase embroidery project, and the feedback from those who have done it has been great. However, what we can improve is the lack of standardization in our procedures, which sometimes makes things a bit chaotic. I know it's necessary, but I'm too busy to do it myself. Fortunately, our store staff have already started working on it, so I often feel truly grateful to them (it's true, just ask them, they've helped me a lot, especially last month when I had school exams and also faced a "box shortage" (we were short of cardboard boxes for almost a month), they were a huge help). It seems there aren't many people getting embroidery done yet, for many reasons, but one possibility is insufficient promotion.
This is also the first week of this type of weekly journal entry. It will continue in the future.
Ryan
#002 (12/6/2022)