#056 Re Quilt 2 will officially launch next Wednesday; brand positioning (25/06/2023)

Re Quilt 2 will officially launch next Wednesday.

It's been a week already, time for my weekly journal entry. Everything's ready this week, and we're officially launching Re Quilt 2 next Wednesday at 10 PM. At this moment, I'm feeling quite nervous. Re Quilt 2 is a very high-risk product. Because it's completely different from others, the market might not accept it. I've also spent a lot of time and resources on this product. If it doesn't sell well or isn't popular, we could lose everything, and it might even affect the survival of a tiny company like Re Pillow Co. I've put a lot of thought into its design; even the packaging box shown in the picture is specially designed. Because of its hexagonal shape, it can be laid flat to reduce wasted space during transportation, and the structure is also more robust. Also, the pull tabs come out from the box, eliminating the need for glued pull tabs, making it environmentally friendly and recyclable.

Spent so much time on this. Hope that everything would be fine.

Brand Positioning

I've been thinking about this for a while, and I don't know if I've written it down before: Yes, many people might think we only make pillows because of the name Re Pillow Co. Of course, I want to maintain our focus in the future, but that focus will be on bedding, not just pillows. To avoid some customers feeling that our name only indicates we make pillows, and everything else is secondary, which isn't good, we will be changing our name to Re Bedding . The new name will still use the blue boxed Re logo, and the "Co." will be omitted because, based on experience, nobody really remembers the "Co."

In fact, when you type rebedding.com into your browser now, it will take you to repillow.co. Yes, I've already bought the rebedding.com domain. I'm also taking this opportunity to change the website from .co back to .com, because recently there have been occasional misunderstandings...

This will be implemented in a few months, because we want everyone to try our other products.

To focus on bedding, the Re Fresh perfume currently sold on our website ( https://repillow.co/fresh ) will soon be discontinued, allowing us to concentrate solely on bedding. It was an interesting experiment, and I admit that when we launched it, I didn't think too much about the brand's positioning or direction; we were still figuring things out. From now on, we won't focus solely on bedding; we'll do it well.