Re Pillow Co. x Winnie the Pooh® Collaboration Series
#1 Origin: Why did Re Pillow Co. collaborate with Disney?
This collaboration with Winnie the Pooh® is a very valuable opportunity.....
Let's rewind to a morning in April of this year (2025). I went to work as usual, Mondays are usually particularly busy because there are weekend orders to process first, and I usually finish them in the afternoon. This seemingly ordinary morning, I had no idea, was going to be a special one...
Around noon that day, I suddenly received a new email titled: "Business Collaboration with Re Pillow." This single email rewrote my product plans for the next six months...
I was stunned. Disney contacted me to discuss a collaboration?
I could hardly believe my eyes. After all, it was Disney, and I knew Re Pillow Co. was still a tiny bedding brand. Frankly, everyone knows how small their business is; how could a company as big as Disney possibly notice Re Pillow Co.? But upon closer reading, it did seem quite true. I couldn't hide my excitement.
After replying to the emails, we met at each other's companies to discuss the matter and confirm that it was indeed true. They had noticed the Re Bedding design on my new bed sheets and hoped to discuss a collaboration. For me, this was a great encouragement.
I understand that even with a great product concept (such as the convenience and ease of changing sheets with Re Bedding ), and excellent execution, attractive bedding styles are crucial, especially for sheets. Not everyone will appreciate your style and choose a different one. Through this collaboration with Disney, I hope to give customers confidence that I'm genuinely committed to creating high-quality bedding for long-term growth. I want customers who purchase Re Bedding sheets to continue seeing and buying more new styles, which they can then use with their existing sheets. I hope this quiet effort will eventually be recognized, leading more people to consider Re Pillow Co.'s Re Bedding sheets and other bedding products.
For a detailed explanation of the concept, creation process, and introduction of "Re Bedding," please click here: Re Bedding
As Re Pillow Co.'s first collaboration with Disney, I chose the classic character Winnie the Pooh®, who will be celebrating his 100th anniversary this year (2026).
Let me introduce to you: Re Pillow Co. x Disney's Winnie the Pooh® bedding collaboration!
A glimpse into the Re Pillow Co. x Winnie the Pooh® collaboration bedding collection.
#1 Balloon Adventure Winnie the Pooh Bedding Set
When designing this Winnie the Pooh® bedding collaboration, my first thought was that the designs would adopt a more "mature" style—let me explain.
There are many Winnie the Pooh® products, but in terms of illustration style, many Winnie the Pooh® products are more suitable for children: extremely bright colors, cartoonish style, high-contrast lines... Of course, this style of Winnie the Pooh® is not bad, but this time, I hope the style will be more mature, and bedding designed for more adults.
The first bedding set is themed around the Hundred Acre Wood, the setting of the Winnie the Pooh stories, and is named "Balloon Adventure".
In terms of design, the "Balloon Adventure" bed sheet is inspired by the original Winnie the Pooh fairy tale illustrations, transforming the classic Winnie the Pooh world into a dreamlike journey:
Winnie the Pooh soars through the blue sky with a red balloon in hand, Piglet and Io frolic and chase each other on the grass, Tigger sits lazily taking a nap, and everyone else is enjoying an afternoon rest in the Hundred Acre Wood... Other elements are lightly touched with soft watercolors, creating the innocent joy of the Hundred Acre Wood while maintaining a simple and relaxing space. From afar, it appears as simple as a fairytale cover page, but upon closer inspection, one discovers a wealth of delicate surprises—the light floating of the balloons, the warmth of the sunlight, and the countless subtle interactions between Winnie the Pooh and his friends.
This bed sheet features a carefully selected pale white base that shimmers in the sunlight like the freshness of dawn, highlighting Winnie the Pooh's golden plush and the vibrancy of the red balloon. As night falls, the soft light of the bedside lamp transforms the Winnie the Pooh sheet into a warm, milky white, enveloping you in a slowly ascending dream of adventure. It complements Winnie the Pooh's pure world, making you feel more relaxed and imaginative, lightly accompanying you to a carefree paradise of sleep.
Two matching floral pillowcases are also included with this bed sheet, making it a complete and more comfortable and attractive set.
As for the Winnie the Pooh duvet cover, this Winnie the Pooh® duvet cover also features our " Re Cover " double-sided opening design for easy replacement. In terms of style, it uses the same floral pattern on both sides as the sheets and pillowcases, matching the sheets and pillowcases.
And of course, Winnie the Pooh® sheets also feature the easy-to-replace Re Bedding design, perfectly compatible with all our new sheet frames, and support thirteen mainstream mattress sizes in Hong Kong. Changing sheets is as easy as zipping up a zipper.
Click here for more details about Re Bedding: Re Bedding
#2 Sweet Dreams in the Flower Garden Winnie the Pooh Bedding Set
The second Winnie the Pooh® bedding set is themed "Sweet Dreams Among Flowers," with a mint green theme.
In this "Sweet Dream in the Flowers" collection, Winnie the Pooh transforms into a little sprite among the blossoms: sometimes rolling freely among the yellow flowers, sometimes lying on his side listening to the whispers of the leaves, his red clothes slightly upturned, capturing a playful ray of sunlight. These patterns are understated, merely sketched lightly, scattered into impromptu illustrations, allowing the entire space to breathe in the freshness and tranquility of the forest—no noise, only that comforting sea of flowers, inviting you to steal a moment of peace and enjoy a tranquil time.
The mint green base color of the bed sheet is a clever design detail—it's as cool and refreshing as mint ice cream, gently complementing the golden hue of Winnie the Pooh and the vibrancy of the flowers, instantly brightening the room. At night, it transforms into a thin layer of greenery, gently enveloping your weariness and leading you into a long, sweet dream, filled with the fragrance of flowers and the warm whispers of a teddy bear.
This time, the Winnie the Pooh® Sweet Dreams Flower Bed Sheet features Heffalump the elephant on the front. Heffalump is a character from the early Winnie the Pooh® comics who may not be widely known, but is an indispensable part of the story. Therefore, for the 100th anniversary of Winnie the Pooh®, we wanted to bring him back – a small detail that speaks volumes. The back of the duvet cover features the same floral design as the sheet, making the set even more beautiful.
The back of the bag also features a floral pattern of Winnie the Pooh playing among flowers.
The purchase of a bedding set includes two matching Winnie the Pooh pillowcases, which look even better as a set.
Similarly, the Re Bedding design, which allows for easy removal and replacement of sheets, is a must. Changing the sheets is as simple as pulling a zipper – easy, convenient, quick, and effortless.
The Winnie the Pooh® duvet cover also features a Re Cover double-opening design, making duvet cover changes easier. It's double-sided, with the bottom side matching the sheets. Besides the small detail mentioned above about Huffalump's appearance, it also incorporates the line "Every day is an adventure" from the Winnie the Pooh® story, fitting the adventure theme of the tale. It's a fitting gift for those of us who work hard every day in society, returning home to our beds after a long day.
More information
All the cartoon bedding in the Re Pillow Co. x Winnie the Pooh® collaboration series is made with our Gen. 2 cotton fabric, which is 100% cotton. The Winnie the Pooh sheets have the softness, comfort, and breathability of pure cotton, and because of the dense weave design, they are smoother and more skin-friendly than ordinary cotton bedding.
More importantly, whether it's re-bedding new sheets , re-covering new duvet covers or blankets, we have pre-shrunk all bedding products to make them thicker and more durable, and they can be washed in the washing machine and dryer just like regular clothes, making them easy to handle.
If this is your first time purchasing the Re Bedding new bed sheet collection, you can refer to the image below to see if it is compatible with your mattress. The following sizes allow for a 2-3CM error. For example, if your mattress is 122x183CM, you can choose 120x183CM.
Conclusion
The Re Pillow Co. x Winnie the Pooh® collaboration is the largest bedding collaboration we've ever done, and it also marks a new chapter for our Re Bedding linens . I remember two years ago, when the new linens were only available in solid colors, customers said that while our linens were practical, they were too monotonous. So I kept trying to reach out to different cartoons, hoping to achieve collaborations. I sent out dozens of emails, including those from local Hong Kong cartoons as well as other Japanese and foreign cartoons, but very few replied. Most didn't reply at all, and the few that did were very formulaic, saying they would be handed over to the "relevant department" for review, and ultimately, no reply was given.
That's just how work is sometimes; it's an inevitable stage. So, I continued working on solid colors for a whole year, while simultaneously searching for collaborations with animated series. There may be many Winnie the Pooh® bed sheets, but if you look closely, you might notice that our Winnie the Pooh® style and approach are different from others on the market, designed more for fans. We hope you like them.
First time using new sheets? Don't forget to add a bottom border!
How to buy new bed sheets
- If this is your first time buying new sheets, in addition to selecting the Winnie the Pooh® sheets ( including two pillowcases ), please add a base frame that matches your mattress size to your cart (a 2-3cm error is acceptable; for example, if your mattress is 122x183cm, select 120x183cm). If you want the new sheets to be waterproof, you can also add a waterproof layer between the mattress and the sheet, which will then be attached to the base frame to work with the new sheets. If you already have one, you don't need to buy this again.
- After adding the Winnie the Pooh bedding set to your cart, you can also go to the Re Bedding page to add other bedding styles or other collaboration sets for easy washing, replacement, and style changes.
We have even more styles to choose from!
The same base frame can be paired with different bed surfaces. In addition to the Winnie the Pooh® collaboration series mentioned above, we have more than a dozen other styles to choose from. Customers can select their favorites and purchase them all at once!