#028 A New Attempt, A Little About Re Pillow 3 (11/12/2022)

(Photo: The soon-to-open new store)

2022 is coming to an end, and 12 months have passed in a flash. How was your year? Were you happy? How many of the goals you set for yourself at the beginning of the year did you achieve, and how many did you fail to reach? A year goes by so fast, time slips away quietly. Each of us has goals we want to achieve, not necessarily grand goals—maybe just wanting to have more courage to do things, maybe just wanting to love ourselves a little more, or perhaps something simpler, like expressing our love to that special someone.

So, I've actually been working on this little project at [website name] recently, hoping to launch it before January 1st, 2023, so everyone can have a good start to the new year. This will be a product, but not just an ordinary product. It will be a product that is meaningful to you, a little gadget that can help you achieve your goals. I'll keep you in suspense for now---

Actually, I did this little experiment because I wanted to, and because it made me happy. But the main event, the busiest, and the one that took the most time, was Re Pillow 3!

Regarding Re Pillow 3, I want to say that—

As you may have seen in our weekly journals, we mentioned preparing for Re Pillow 3 around the middle of this year. In fact, the earliest preparations for Re Pillow 3 actually began in February or March of this year. I can confidently say that the new generation of Re Pillow will be a significantly improved version of the current one. There will be improvements and changes in many aspects. I would say that Re Pillow 1 in 2020 was a test of a concept. In terms of product alone, Re Pillow 1 was more raw, more like a "child's craft" product. Many details and workmanship were inferior to other products on the market, and the product itself might not have been very commercialized. The packaging even lacked instructions for use, cleaning instructions, and contact information. The 2021 Re Pillow 2 was a refinement of the concept, a significant improvement overall. From packaging to instructions to after-sales service, everything was truly improved. Although it was still made by one person, the overall experience and product were comparable to pillows in the same price range or even more expensive ones on the market, and some people would even feel that it was better than other pillow products on the market. As for the upcoming 2023 Re Pillow 3, I personally think it will be a product that will truly make people exclaim "Wow!" It will transcend the limitations of the previous two generations, giving it a feel that the inventor truly had something in mind. It is a product that someone who uses pillows every day and thinks about things day and night will consider. This is truly a great design. However, at the same time, it was the product with the highest risk and the most chance of failure among the third-generation Re Pillow. It could be such a failure that people would rather go back to Re Pillow 2.

But I personally believe that you can't always walk on the edge of a building; if you fall, you have to get back up. How will you know if you don't try? And sometimes you have to believe in yourself.

I don't want to be too explicit, but that's roughly it. On a side note, I'm currently thinking of a slogan... any ideas? 

Let's look back at some of the old slogans (probably nobody knows, but you're one of them!).

Re Pillow 1: Pillows Redefined.

Re Pillow 2: Two is better than one.

Re Pillow 3: ????

If I run out of ideas, I'll go back to Google search for inspiration ... See you next week!