There are so many bedding brands, but I think one crucial thing to keep going is knowing why you're doing it. This seems to be something many brands lack. This week, instead of being so bored, let's write down what I want to achieve:

I want to do something in the bedding industry. I feel we can do better, especially in Hong Kong. We're all Hong Kongers, and we all know how stressful life and work are here. I think I can do something to improve everyone's lives, so that everyone can sleep better every night and be energetic every day to deal with all kinds of things in life. And I think this is worth doing because as long as I focus on research and work hard, my time can improve the lives of many more people, allowing them to spend their time where they want to.

Not everyone can be the one rushing in front of the camera. There are always people who do the supporting work behind the scenes, using their own efforts to help others achieve their goals. I think I can try to play that role. I want people to know that they can sleep well every night when they return to their bedrooms, and that their bedding perfectly meets their needs, so they can focus on doing what they want to do. I've heard many customers spend a lot of time searching for different pillows. I think it's not just that they're working hard, but that this is indeed a real problem that needs to be addressed for society.

The above is what I hope to achieve. Now let's make this happen.