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The founder of RePillow tried dozens of pillows without improving his sleep quality. He finally decided to make his own, using traditional Hong Kong kapok pillows. Read on to learn about his entrepreneurial story.

Given that Re Pillow Co. has recently temporarily suspended accepting pillow orders, I'd like to document some of the recent developments behind the scenes.

We're about to have our own photography studio. The picture above was taken at the end of 2020, showing me shooting product photos of the first-generation Re Pillow at home. At the time, I bought two white plastic sheets from a stationery store near my house (only to find out they weren't big enough after I got them, but I couldn't bear to buy two more to enlarge them), and set up a small "photo studio" myself. Using a desk lamp as the light source, I huddled under the desk opposite my bed and took some product photos using my phone.

(The above upgrades were completed at the end of January) Customers who recently repurchased pillows may have noticed that the pillows seem a little different from the old ones! That's right, in order to make the pillows even better, we made two small updates to the Re Pillow 2 and Re Pillow 2 mini at the end of January.

Building a successful Hong Kong brand is no easy feat, especially in the pillow market dominated by large corporations. What challenges arise when establishing and executing a local brand? Read on for an exclusive interview with HK Money Club.

"Could you please save one for me...? It's my boyfriend's birthday..."

Over the past six months, our Re Pillow 2 has frequently been out of stock, and we've received numerous inquiries about whether we could reserve it for someone's birthday, as they'd like to deliver a nice pillow to them on that day. Unfortunately, Re Pillow Co. is much smaller than a sesame seed, making it difficult to ensure sufficient supply, and sometimes we have to harden our hearts and refuse customers.

Re Pillow Co. always hopes to provide better service and better products, and also wants to bring more important things in life to its existing customers.

Therefore, for this Lunar New Year, we have prepared 100 HK$100 Eslite Bookstore vouchers to give away to our customers.

Learn more: https://repillow.co/CNY

About two years ago, because I couldn't sleep well, I started researching pillows myself. This is written on the website ( https://repillow.co/about ), and I believe many people already know this, so I won't go into it again.

What may be less known is that not long ago, we would only sell one or two pillows every few weeks. Back then, I would go to the factory every Saturday morning to make pillows, pack them, and then ship them out, or I would deliver them myself. These memories are still vivid in my mind.

Hong Kong's weather is sometimes unpredictable, making it difficult to choose the right comforter! Moreover, there are so many styles of comforters on the market, how can you choose the right one for you? Let us analyze them for you here.

We thank Sing Tao Media Group for their exclusive interview about our story and pillow-making process. The following is their report.