Re Pillow Co. Weekly Journal

Recently, a customer who purchased our new bedsheets and duvet covers for their new home sent us a heartfelt email after moving in. They are a supporter of Dustykid, and with their permission, I'm sharing their message here. I've also conveyed their blessings to Dustykid's creator, Ah Rap. We are incredibly grateful to them, and to all our other customers, for their online encouragement and for their support and cheer when they visit our store. Thank you all.

About a year ago, around this time, roughly March or April, I was reading a book called "Crossing the Chasm." At that time, I also felt that at this stage, my biggest challenge for 2025 would be moving into the mainstream. This is because 2024 can be considered a turning point, where the "Re Pillow 3 + Pro Add-On" combination successfully solved many people's pillow problems...

How to get to the next stage is something I've been struggling with quite a bit recently. Because it's usually extremely difficult to figure out how to do things from the ground up, my approach is to reference companies that have already passed my current stage and see if there's anything I can learn from them...

In my work over the past few years, I've noticed something: if you're starting a business, youth is truly your biggest advantage, but it's also something that often leaves you quickly. Once you hit 30, a large part of that "advantage" suddenly vanishes...

I once read something in a book, see if you agree: "If you give yourself a month to do something, it will take a month. If you give it a day, it will take a day." ......

Every year around this time, we hold our annual BLACKOUT SALE. This year's sale is proving to be even more challenging than previous years because we have several times more styles than before. In short, it's difficult to manage and prone to errors, making it an internal stress test.

Recently, a local startup owner (a young entrepreneur who has been in business for ten years) sparked a lot of criticism on the Threads platform. He is widely considered a highly successful figure in Hong Kong's startup scene, operating in the production/retail industry, specifically producing wearable products. After 10 years in business, he already has 20 retail stores...

I've recently been reading a book called *Power Play: Tesla, Elon Musk, and the Bet of the Century* (by Tim Higgins).  This book is about how Tesla came to be, and I really resonated with many of the struggles it described. They felt very similar to what I encountered when I was running Re Pillow Co. Of course, we were completely insignificant, and our influence and capabilities were on a completely different level from Tesla's...

The world is changing so fast, and I think the only thing that can remain unchanged in the workplace and in society is to be the one who drives change. I think this position is the best position, and also the safest position.